The overwhelming majority of home sellers find it advantageous to utilize the services of a REALTOR when selling their home. Most home owners feel that it is better to entrust the sale of their biggest investment to a professional. There are a number of complexities involved in modern real estate transactions that should be considered, not to mention access to the MLS, advertising, marketing, and screening buyers before they're in your home.

We follow our system for every home sale, whether the home is $50,000 or $500,000. This helps us make sure that all the i's are dotted and t's are crossed; and that there are no big surprises once we get to the closing table.

Our Homeselling System

The Seller Sale Cycle

1. Needs Analysis

During our initial consultation, we help you outline and clarify the motivating factors driving the sale of your home. We also help you establish your optimum sales timeline to make sure your transaction proceeds on your schedule. Motivation and timeline often directly impact asking prices.

2. Pricing Strategy

Pricing your home correctly is critical. Price your home too low and you’ll lose money; price it too high and buyers will shy away. We provide you with a detailed Competitive Market Analysis for your home, which helps establish the value of your property, as well as offer advice on the condition of the present market.

3. Property Preparation

The proper presentation of your home will impact the buyer’s first impression and ultimately their decision to make an offer or move on. Buying a home is an emotional process and we'll advise you on simple and inexpensive ways to prepare your home for a successful showing.

4. Marketing Strategy

Effective advertising and marketing are essential when selling your home. From descriptive, colorful ads to internet options, we focus our efforts on attracting potential qualified buyers. Promotional campaigns are most successful when the home is priced right and shows well. Competition and current interest rates can also affect the success of a promotional campaign.

5. Receiving Offers

We field incoming offers on your property, making sure that buyers and their agents have provided ALL of the required documentation to make up a valid, legally enforceable contract. We then consult with you, explaining the offer terms and what you can expect to net from the offer.

6. Negotiating Terms

Should the terms of an offer fall short of your expectations, we'll negotiate on your behalf and at your direction to secure a transaction that is a win-win for all parties. There is a lot more to a purchase contact than just the sales price, and we'll advise you on the best methods to structure contract terms to secure a buyer for your home.

7. Pre-Closing

We'll coordinate and supervise document delivery and preparation as well as review any disclosures, amendments, title policies and settlement statements with you so you know what to expect both before, during, and after your closing. Pre-closing consultations equal smooth sailing on closing day.

8. Closing & Funding

Prior to closing, we'll review the settlement statement with you and resolve any last minute issues that might arise. Delays at closing are almost always related to the buyer's loan so we stay in constant contact with your buyer's lender leading up to the closing date and completion of your sale. Once the transaction has been funded, the sale is complete.